AI Prompts for Social Media Marketers

If your content starts with ‘In this ever-evolving…”, you know you have leaned way too much on AI providers. You don’t want to sound the same as everyone else! But you cannot catch up with deadlines if you aren’t using AI in your day-to-day work.

The sweet spot is using AI as your assistant rather than your replacement. With the right prompts, AI becomes a framework that supports your creativity instead of stifling it. By giving AI thoughtful direction, you maintain control over your brand's voice while speeding up your workflow.

In this blog, we're sharing practical AI prompts designed specifically for social media marketers who want to keep their content creative, engaging, and authentic – even when using AI to help with the workload. We tested these prompts using Portkey's Prompt Engineering Studio. Each one has been refined through multiple iterations to make sure they actually work when you're creating social content under pressure.

AI prompts for different social media needs

Content idea generation prompts

Analyze the latest trends in [industry] across platforms like LinkedIn, Twitter, and Instagram. Generate 5 unique content ideas tailored for each platform, ensuring they align with our brand tone—[insert brand tone]

This prompt is useful when you use AI providers that have search capabilities. Check citations before you pick the ideas.

Generate three engaging social media post ideas for [product/service] that spark conversations and maximize engagement.
For each post idea:*
Craft a hook that grabs attention in the first few words.
Ensure it's aligned with our brand tone ([insert brand tone: e.g., bold, educational, witty]).
Tailor the format for [platform: LinkedIn, Twitter, Instagram, etc.].
Include a conversation-driving element (e.g., a thought-provoking question, industry challenge, interactive poll, or controversial take).
Provide post copy suggestions along with content structure (e.g., carousel, video snippet, text-only post).

You can use the above prompt to generate ideas for creating myths vs truth, polls, hot takes, etc. depending on the topic, and then add your thoughts to it.

Content generation prompts

Instagram contest prompt

Write an Instagram caption that encourages users to tag a friend who would love [product/service].
Ensure the caption:

• Uses a fun, conversational, or witty tone ([adjust based on brand voice]).
• Includes an engaging hook that stops the scroll.
• Clearly highlights a key benefit or unique selling point of [product/service].
• Ends with a strong call to action (e.g., "Tag a friend who needs this in their life!").
• (Optional) Suggest an emoji or hashtag to enhance discoverability.

Customer testimonial prompt

Rewrite the following customer testimonial into a compelling LinkedIn post with a personal touch.
Ensure the post:

• Starts with an engaging hook that grabs attention (don’t start with ‘did you know’, ‘ever thought’…).
• Weaves in a narrative rather than just quoting the testimonial verbatim.
• Highlights the transformation or impact of [product/service] on the customer.
• Maintains a conversational yet professional tone suitable for LinkedIn.
• Ends with a thought-provoking question or call to action (e.g., "Have you faced a similar challenge?" or "What’s been your biggest win with [industry solution]?")

Promotional content prompt

Write a value-driven LinkedIn post that promotes [product] without sounding like an ad.
Ensure the post:*

• Starts with an engaging hook (e.g., a common pain point, surprising stat, or thought-provoking question).
• Focuses on educating or helping the reader rather than direct selling.
• Showcases a real-world example, success story, or industry insight related to [product].
• Weaves in the benefits naturally without using salesy language.
• Ends with a call to action that invites discussion (e.g., "Have you faced this challenge?" or "What’s your approach to solving [problem]?").
• Provide a structured post with paragraph breaks for readability.

Video/Reel/TikTok Script Prompt

Outline a short-form video script (Reel/TikTok) to promote [product/service], ensuring it resonates with [target audience] in [region].
Ensure the script:

• Starts with a hook that speaks directly to the audience’s pain points (e.g., a relatable scenario, question, or bold statement).
• Uses spoken, conversational language—no robotic or overly scripted wording.
• Clearly shows the challenge first in a way that feels authentic to the audience’s daily life.
• Introduces [product/service] naturally as the solution, highlighting how it fits into the audience’s specific needs and preferences.
• Includes visual cues, cultural references, or local language nuances to make it more relatable to [region].
• Ends with a clear, audience-specific CTA (e.g., “Shop now if you're in [region],” “DM us if you’ve been through this,” “Tag a friend who needs this in [industry/interest]”).
• Provide a structured script with scene and dialogue suggestions, keeping in mind platform best practices and audience engagement styles.

Carousel Post Prompt

Turn my latest blog post [attached] into an engaging LinkedIn/Instagram carousel.
Ensure the carousel:

• Breaks down key insights into bite-sized slides (each slide should focus on one idea).
• Starts with a bold first slide (e.g., a question, surprising stat, or compelling statement).
• Uses concise, engaging language—no long paragraphs, just punchy, scannable takeaways.
• Incorporates structured content formats (e.g., numbered lists, frameworks, step-by-step breakdowns).
• Ends with a strong CTA (e.g., “Save this for later,” “Comment your thoughts,” “DM us for more details”).
• Optimizes for platform best practices (LinkedIn: professional insights, Instagram: visually engaging and digestible).
  Additionally, write a summarizing caption with hashtags.

Infographic Post Prompt

Suggest engaging infographic content ideas to break down [complex topic] in a visually digestible way.
Ensure the ideas:

• Simplify key concepts using structured formats (e.g., step-by-step process, comparison charts, frameworks).
• Are visually engaging and easy to scan—focus on clarity over dense text.
• Use data, stats, or real-world examples to reinforce key points.
• Cater to [target audience], ensuring relevance and practical takeaways.
• Can be adapted for different platforms (e.g., LinkedIn: professional insights, Instagram: more visual and simplified, Twitter: quick snapshots).

Provide 5 infographic ideas, each with:

• Title & concept
• Suggested structure (e.g., timeline, checklist, flowchart)
• Best platform for engagement (LinkedIn, Instagram, Twitter, etc.)

Repurposing Reddit post prompt

Create a Twitter/X post based on insights from this Reddit thread about [topic] to spark discussion.
Ensure the tweet:

• Summarizes the key insight or debate from the thread in a concise, engaging way.
• Uses a hook that grabs attention (e.g., a bold statement, surprising stat, or thought-provoking question).
• Encourages replies and engagement, making it feel like an open discussion rather than a statement.
• Matches the tone of my brand—[briefly describe brand voice: e.g., authoritative, witty, casual].
• Stays within the Twitter character limit but leaves room for organic quote tweets/replies.
• Provide 2-3 variations with different angles (e.g., controversial, educational, humorous).

Comments and reply prompt

Craft a professional and empathetic response to negative feedback on social media about [issue].
Ensure the response:

• Acknowledges the concern genuinely without sounding defensive.
• Clarifies any misunderstandings while staying respectful.
• Offers a solution or next steps to show we value feedback.
• Aligns with our brand voice—[describe tone: e.g., professional, warm, authoritative].
• Encourages constructive engagement rather than escalating the situation.
• Provide 2-3 variations based on different levels of criticism (mild concern, strong dissatisfaction, misinformation).

Finding the right balance

• Start with AI as your first draft, not your final one. Use AI for the structure, then add your personal touch - those unique phrases and insights only you would know.
  
• Each social platform has its own style. Customize your AI-generated content for where it will live. What works on LinkedIn might fall flat on TikTok.
  
• Pay attention to what gets engagement. Some AI-assisted posts might bomb while others connect. Use these insights to refine your prompts.
  
• Watch out for robotic language! Before posting, read your content aloud. If it sounds too perfect or jargony, rewrite!

Wrapping Up

These AI prompts will save you hours each week while keeping your social content fresh and consistent. You'll find yourself breaking through creative blocks faster and producing more content with less effort.

Just remember that AI works best as your creative partner, not your replacement. The most engaging content still needs your unique perspective and understanding of your audience.

Start with these prompts tomorrow and see how they transform your content creation process. They're especially helpful when you need to repurpose content across platforms or maintain a steady posting schedule during busy periods