How to differentiate your AI product - Jasper style!

As developers and founders, you might find yourself asking how does your startup differentiate from ChatGPT. More so, how do you convince a customer to try your product over a generic Chat client.

I found an interesting e-book by Jasper which talks about their pitch. It's a great approach and might be helpful for others making the same leap as well.

Security: Putting it Front and Center

One thing that really stands out about Jasper.ai is their unwavering focus on security. And let's be real, security is a big deal for enterprises.

With statements like "No training using your data", "SOC2, GDPR, Data residency in US", and "Teams to respond to security inquiries", Jasper.ai takes a proactive approach to address enterprise concerns head-on.

By prioritizing data privacy and compliance with industry regulations, they instill confidence in their customers.

Customization: Going Beyond User Profiles

While ChatGPT has recently introduced user profiles for personalization, Jasper.ai goes the extra mile. They offer deeper options for personalization, including brand integration with style guides, website scans, and an array of other tools to create on-brand content.

By providing these features securely, they empower businesses to seamlessly align their generated content with their unique brand identity.

Diverse Models: Adapting for Optimal Performance

Jasper.ai prides itself on its ability to automatically switch between the best closed or open-sourced models they work with. This adaptive approach ensures that users have access to the most suitable model for their specific needs.

And here's something interesting – during my own experimentation with Jasper.ai, I noticed that its completions were significantly faster than those of ChatGPT. It felt like working with Claude 2, but even better for marketing content.

User Interface: A Comprehensive Solution

We all know that user interface is key to the success of any SaaS company, and Jasper.ai gets it. In addition to its impressive generative capabilities, Jasper.ai offers a searchable datastore, workflows, and a wide range of other features that enhance the overall user experience.

What's more, they provide dedicated account management, educational resources, and training to ensure that their customers can make the most out of their platform.

Making this work for your product

Jasper.ai's approach holds valuable lessons for companies building chatbots for support, sales assistants, or business intelligence analyst tools or any other generative AI use case.

So the next time someone asks you, "But doesn't ChatGPT do the same thing?", you can confidently share how your product truly stands out in terms of security, customization, diverse models, and an intuitive user interface.

Let me leave you with this slide from one of Aravind Srinivas' (CEO, Perplexity.ai) talks which I found super inspiring.